Saturday, May 4, 2013

Slavoj Žižek And Capitalism’s Ideology





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When you walk into multi-national coffee chains you notice the popularity of ‘fair-trade’ labels and concern for the environment. No longer are you simply buying a cup of coffee, you are buying an ethical experience.

Žižek states “cultural capitalism at its purest – in the very consumerist act you buy redemption from being a consumerist”. At first we believe in good causes, equality and environment, then are sold the idea that through a consumerist purchase factoring in the ‘cost’ of the poverty and ecology we can find absolution. An ideology that encourages more spending, giving further profit to the very companies responsible for the inequality and environmental damage.

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